TSF. OS
TSF Logo
/// OFFICIAL BRAND GUIDELINES

Fueling the Future of
Sports, Boldly.

We bridge the gap between tactical precision and street energy. We are polished enough for the boardroom, but raw enough for the ultra fans.

01 // DNA

Brand Essence

// MISSION

To craft iconic sporting experiences by fusing legendary talent with fan-first energy.

We transform stadiums into fortresses and matches into unforgettable memories across Asia's top venues.

01
BOLD

We speak in uppercase. We dominate headlines.

02
ELECTRIC

Our energy is neon. Our vibe is "live".

03
PREMIUM

We host "The Directors' Box". Unmatched hospitality.

02 // VIS

Logo System

Our logo visual identity utilizes the Dot (Organization) and Cross (Strategy) motifs.

Primary Variant DARK MODE
Dark Logo
Secondary Variant LIGHT MODE
Light Logo
03 // PALETTE

Color System

TSF Green

#00D084

TSF Red

#FF3333

Deep Black

#0A0A0A

Gold

#D4AF37

White

#FFFFFF

Data Grey

#F4F4F4

04 // TYPE

Typography

Montserrat

Headlines

LEGENDS RETURNING

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Bebas Neue

Impact Headers

DY PATIL STADIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Open Sans

Body Copy

The Sports Front fuses legendary talent.

abcdefghijklmnopqrstuvwxyz

Rock Salt

The Vibe

Ask The Gaffer

ABCabc123

05 // TONE

Voice & Tone

DO WE SOUND LIKE...

  • The Insider. We know the game.
  • Punchy & Active. "Igniting".
  • High Stakes. "Titans", "Fortress".

DON'T WE NEVER SOUND...

  • Passive or unsure.
  • Like a corporate bank.
  • Cluttered.
06 // IMPACT

Reporting Style

Media Value

62 CR

Total Generated

ATTENDANCE

30K+

Fans in Stadium

Digital Reach

20M+

Impressions